Wholesale Custom Enamel Lapel Pin — Pretzel-Shaped Die-Struck Gold Metal Pin with Black Enamel Fill, Cyrillic Text, and Butterfly Clutch Backing
What Is This Custom Enamel Pretzel Pin?
This Custom Enamel Lapel Pin is a die-struck metal pin shaped like a soft pretzel, finished with a rich black enamel fill and polished gold metal edges. The front features a Cyrillic text inscription "Выбора" (Vyborá) in gothic-style lettering below the pretzel, with gold studs accenting the pretzel knots. The pin is a premium branded accessory — perfect for restaurants, breweries, bakeries, cultural organizations, events, and any brand that wants a playful yet elegant lapel pin design.
The pin is crafted using the traditional hard enamel (cloisonné) process: the metal base is die-struck to create recessed cavities, which are then filled with enamel paste, kiln-fired at high temperature, and polished flush with the metal walls. The result is a smooth, glass-like surface that will last for decades without fading or chipping.
Key Specifications
|
Parameter |
Measurement |
Details |
|
Pin Shape |
Pretzel silhouette |
Custom die-struck shape with 3D metal contours |
|
Pin Height |
Approx. 1.0" – 1.2" |
25 – 30 mm (pretzel body only) |
|
Pin Width |
Approx. 0.8" – 1.0" |
20 – 25 mm at widest point |
|
Metal Type |
Gold-plated zinc alloy / brass |
Polished gold finish (silver/antique also available) |
|
Enamel Type |
Hard enamel (cloisonné) |
Kiln-fired, polished flush, scratch-resistant |
|
Enamel Colors |
Black (Pantone matched) |
Custom colors available for each enamel zone |
|
Text Under Pin |
Gothic "Выбора" |
Raised die-struck text, integrated into metal base |
|
Gold Studs |
3 decorative studs on pretzel knots |
Raised gold dots, part of metal die-strike |
|
Backing |
Butterfly clutch (gold) |
Standard military-grade clutch, gold plated |
|
Weight |
Approx. 4 – 6 g each |
Lightweight, comfortable to wear |
Ideal Applications
Restaurant & food brand merchandise — Perfect for pretzel shops, bakeries, Bavarian beer halls, and German-themed restaurants
Brewery & beer festival pins — Collectible lapel pins for Oktoberfest, craft beer festivals, and brewery loyalty programs
Cultural & language organizations — Cyrillic text design ideal for Russian, Ukrainian, Belarusian, and Slavic cultural groups
Corporate branding & staff uniforms — Premium enamel pins for employee name tags, uniforms, and brand ambassadors
Event giveaways & souvenirs — Commemorative pins for food festivals, cultural expos, and charity galas
Lapel pin trading & collecting — Highly collectible due to unique pretzel shape, gold/black colorway, and cultural text
What Is Hard Enamel and Why Does It Last?
Hard enamel (also called cloisonné) is the highest quality method for producing metal lapel pins. The metal base is die-struck with raised walls (cloisons) that create individual color compartments. Each compartment is hand-filled with enamel paste, then fired at 800°C+ to fuse the enamel into glass. After firing, the entire surface is polished flat so the metal walls and enamel sit flush — creating a smooth, glass-like surface that is virtually indestructible under normal wear.
Physical Properties of a Hard Enamel Pin
|
Property |
Value |
Notes |
|
Metal Hardness |
Zinc alloy (brass optional) |
Zinc alloy is lightweight & cost-effective |
|
Enamel Hardness |
Mohs 5 – 6 |
Hard as glass — scratch resistant |
|
Plating Thickness |
≥ 1 micron (gold plate) |
Nickel underplate + gold flash top coat |
|
Temperature Range |
-30°C to +150°C |
No damage from heat or cold |
|
Water Resistance |
100% waterproof |
Submersible — wear in rain without damage |
|
UV Resistance |
Excellent |
Enamel is kiln-fired glass — no fading |
|
Tensile Strength (clutch) |
≥ 5 kg pull force |
Butterfly clutch holds securely on fabric |
Durability Highlights
Glass-hard enamel surface resists scratches from keys, coins, and daily carry
Gold plating is protected with anti-tarnish coating — maintains shine for years
Die-struck metal base is solid metal, not stamped thin metal — feels substantial in hand
Butterfly clutch is crimp-locked onto the pin post — will not loosen or fall off
Kiln-fired enamel will never peel, flake, or crack — it is fused glass, not paint
Polished finish is easy to clean — wipe with a soft cloth to restore shine
1. Shape & Design Customization
We can create any custom shape as a die-struck metal pin. The pretzel design is a pre-existing template — we can adapt it for doughnuts, bagels, bread rolls, or completely custom brand mascots and logos.
|
Customization Type |
Description |
Best For |
|
Custom die-struck shape |
Any silhouette or contour |
Brand mascots, company logos, custom icons |
|
3D raised relief |
Sculpted raised details |
Realistic food items, character faces |
|
Cut-out (negative space) |
Holes/open areas in metal |
Modern minimal designs |
|
Multi-metal plating |
Gold/silver/copper combined |
Two-tone premium look |
|
Epoxy dome over enamel |
Clear dome adds depth + gloss |
Extra protection for high-wear items |
2. Enamel Color Customization
We offer the full Pantone color spectrum for hard enamel filling. Your design can have unlimited colors — each color zone is separated by raised metal walls.
Black enamel (as shown on the pretzel) — any Pantone black or dark shade
Gold metal body — polished gold, antique gold, rose gold, silver, copper, gunmetal
Text colors — the raised "Выбора" text is bare metal; can be plated in any finish
Multi-color designs — each knot of the pretzel can be a different enamel color
Glow-in-the-dark enamel — available for special event pins
3. Plating & Finish Options
|
Plating / Finish |
Appearance |
Best For |
|
Polished gold |
Bright, mirror-like gold |
Premium, elegant designs (shown) |
|
Antique gold |
Darkened recesses, aged look |
Vintage, rustic, or cultural themes |
|
Polished silver / nickel |
Bright silver-white |
Modern, clean corporate branding |
|
Antique silver |
Darkened recesses, pewter look |
Historical, heritage, or steampunk |
|
Copper / brass |
Warm reddish tone |
Artisan, food & beverage branding |
|
Gunmetal / black nickel |
Dark gray-black metal |
Tactical, modern, or edgy designs |
|
Two-tone plating |
Different finishes front vs back |
Cost-effective premium look |
4. Attachment & Backing Options
Butterfly clutch (standard) — Classic military-style clutch, gold or silver plated
Rubber clutch — Colorful rubber backing (match to brand colors)
Magnet — Strong neodymium magnet back (for delicate fabrics, no holes required)
Safety pin — Sew-on backing for heavy-duty uniform attachment
Ribbon / hanging bar — For medals, awards, or commemorative pins
Blister pack — Pre-packaged on a display card for retail sales
Packaging Options
|
Packaging Type |
Description |
Lead Time |
|
Standard OPP polybag |
Clear bag, bulk pack 100/500 pcs per bag |
Included |
|
Individual OPP bag + card |
Each pin in bag with info card |
+2 working days |
|
Velvet / leatherette box |
Premium gift box with foam insert |
+5 working days |
|
Display card |
Cardboard backing card with heat-sealed front |
+3 working days |
|
Bulk tray |
Pins arranged in foam tray for display |
+3 working days |
|
Eco kraft bag |
Recycled paper bag with sticker seal |
+2 working days |
Shipping Options & Delivery Estimates
|
Shipping Method |
Transit Time |
Best For |
Cost Level |
|
Express (DHL/FedEx/UPS) |
3 – 7 working days |
Samples, small orders |
Higher |
|
Air freight |
5 – 10 working days |
200+ order |
Moderate |
|
Sea freight (LCL) |
20 – 35 working days |
Bulk orders 5,000+ pcs |
Lowest |
|
Sea freight (FCL) |
20 – 30 working days |
Full container 100,000+ pcs |
Most economical |
Lead Time Summary
Sample order: 7 – 10 working days (die creation 5 – 7 days + sample production 2 – 3 days)
Bulk order (100 – 1,000 pcs): 12 – 15 working days after sample approval
Bulk order (1,000 – 5,000 pcs): 15 – 20 working days
Bulk order (5,000+ pcs): 20 – 25 working days
What is the minimum order quantity for a custom enamel pin like this?
For a custom die-struck enamel pin with a new shape, the MOQ is 100 pieces per design. For existing shape templates (like the pretzel), we accept as low as 50 pieces. For complex 3D raised relief or multi-plating designs, MOQ may be 200 – 300 pieces.
How long does a sample take to arrive?
Once the artwork is approved, we create the die in 5 – 7 working days, produce the sample in 2 – 3 days, and ship via DHL/FedEx. Total sample lead time: 7 – 10 working days. International shipping takes 3 – 5 working days after dispatch.
What is the difference between hard enamel and soft enamel?
Hard enamel (cloisonné) is kiln-fired at 800°C+ and polished flat so the metal and enamel are flush — it feels smooth like glass. Soft enamel is cured at lower temperature and the enamel sits below the metal walls — it has a textured, recessed feel. Hard enamel is more durable, scratch-resistant, and has a premium look. Soft enamel is more affordable and good for budget projects.
Can I change the text from Cyrillic to another language?
Yes. The text is raised die-struck metal, integrated into the pin. We can produce any text in any script: English, Cyrillic, Arabic, Chinese characters, or custom fonts. Send us your artwork with the exact text and font style you want.
Is this pin safe for children to wear?
The pin has a sharp metal post and clutch backing, which poses a choking hazard for young children. We recommend these pins for ages 12+ or for adult uniform use. If you need child-safe pins, we offer safety pin backings and magnet backs that eliminate sharp components.
Will the gold plating wear off over time?
We apply a protective anti-tarnish lacquer over the gold plating. Under normal wear (worn on a lapel 1 – 2 times per week), the gold finish will remain bright for 2 – 3 years. With occasional wear and proper storage, it can last much longer. The underlying metal is zinc alloy which does not rust.
Can I get a custom shape that is not a food item?
Absolutely. We can produce any custom die-struck shape — company logos, mascots, flags, landmarks, letters/initials, geometric shapes, state outlines, and unlimited creative concepts. Send us your vector artwork (AI, EPS, CDR, PDF) and we will provide a die-strike mockup within 1 – 2 working days.
What payment methods do you accept?
We accept T/T bank transfer (30% deposit + 70% balance before shipment), L/C at sight above $3,000, Western Union for samples, and PayPal for orders under $500.
Can I mix multiple pin designs in one order?
Yes. You can mix different shapes, colors, and plating options in the same production batch, as long as each unique design meets its MOQ. For example: 100 pretzel pins + 100 beer mug pins + 100 logo pins in one order.
Do you offer blind bag packaging for collectible pin series?










